Expert Guidance to Navigate the Music Industry Landscape

Music Marketing Consulting

Sometimes you don’t need full-service implementation—you need strategic guidance from industry experts who understand the landscape. Based in Paris and working with clients across Europe, Monart’s consulting services provide personalized advice and actionable strategies to help you navigate the complexities of today’s music industry.

Music Marketing Consulting

Who This Service Is For?

  • Independent Artists seeking career guidance and strategy
  • Music Industry Professionals looking to refine their approach
  • Record Labels needing fresh perspective on marketing strategies
  • Music-Related Businesses requiring industry-specific insights
  • Cultural Institutions developing music programs

Consulting Areas of Expertise

Artist Development & Career Strategy

  • Career pathing and goal setting
  • Release strategy optimization
  • Touring and live performance planning
  • Revenue stream diversification
  • Industry relationship building
  • Team building and management guidance

Digital Marketing & Audience Development

  • Marketing plan assessment and refinement
  • Social media strategy development
  • Content strategy and editorial planning
  • Email marketing and audience segmentation
  • Analytics interpretation and action planning
  • Platform prioritization and resource allocation

Music Business & Monetization

  • Revenue model analysis and optimization
  • Streaming strategy development
  • Publishing and licensing opportunities
  • Merchandise and direct-to-fan strategies
  • Catalog management and exploitation
  • Investment and funding guidance

Brand Building & Positioning

  • Artist branding assessment and strategy
  • Market positioning and differentiation
  • Visual identity consultation
  • Storytelling and narrative development
  • Audience alignment and targeting
  • Cohesive brand implementation

Our Consulting Formats

One-on-One Consultation Sessions

Personalized guidance focused on your specific challenges and opportunities:

  • Single Strategy Session (2 hours) – Focused on a specific challenge or decision
  • Deep Dive Session (4 hours) – Comprehensive analysis of a complex topic
  • Monthly Strategy Calls – Ongoing guidance and accountability

Music Marketing Workshops

Group learning experiences available for organizations, collectives, or educational institutions:

  • Music Marketing Essentials (3 hours)
  • Social Media Mastery for Musicians (3 hours)
  • Release Strategy Blueprint (4 hours)
  • Building Your Artist Brand (3 hours)
  • Monetizing Your Music in the Digital Age (4 hours)

Music Business Audits

Comprehensive analysis of your current situation with actionable recommendations:

  • Digital Presence Audit – Assessment of your online platforms and strategy
  • Release Campaign Review – Post-mortem analysis of recent releases
  • Artist Brand Assessment – Analysis of your visual and narrative presentation

The Monart Consulting Approach

1. Preparation & Discovery

Before our consultation, we gather key information through:

  • Pre-consultation questionnaire
  • Review of your current digital presence
  • Analysis of recent releases and campaigns
  • Market positioning assessment
  • Competitive landscape review

2. Structured Consultation

Our sessions follow a clear methodology to maximize value:

  • Clarification of goals and challenges
  • Current situation analysis
  • Strategy development and exploration
  • Actionable recommendation formulation
  • Resource identification and next steps planning

3. Documentation & Resources

Following each consultation, you receive:

  • Session summary with key insights
  • Actionable recommendations document
  • Relevant resources and tools
  • Implementation timeline
  • Follow-up communication

Why Choose Monart for Consulting

Industry Expertise

With over a decade in the music industry, our Paris-based team brings real-world experience and up-to-date knowledge to every consultation.

Results-Focused Approach

We prioritize actionable strategies over abstract theory, ensuring you leave with clear next steps.

Multilingual Capabilities

Our consultations are available in English, French, and Spanish, allowing for nuanced discussion in your preferred language.

Honest Assessment

We provide candid feedback and realistic guidance, focusing on what will truly move the needle for your career or business.