Your Partner in Music Excellence
About
At Monart Music Agency, we understand that every music career, project, or brand deserves more than just basic marketing. As a music marketing agency specializing in promotion services for exceptional artists and professionals in jazz, classical, and world music, we offer tailored strategies that set you apart in the ever-evolving music and entertainment world. Since 2011, we have been dedicated to crafting strategic pathways that connect remarkable music with global audiences while helping artists build sustainable, fulfilling careers.
Who We Are
At Monart, we are a passionate collective of digital professionals, musicians, publicists, and marketers from Mexico and France united by our love for both music and the business of music. This dual passion allows us to create a balanced, professional environment where the true essence of each artist can take center stage.
Our mission is clear: to understand the ever-evolving shifts in the music business and provide tailor-made marketing and communication solutions for today’s artists.
Our Team
Gustavo Mezo
Monart was born in 2011 from a vision to bridge the gap between artistic excellence and professional sustainability in the music industry. As founder, Gustavo brings a rare multidimensional perspective shaped by his parallel careers as a musician, agent, and digital strategist.
Originally from Mexico City and now based in Paris, Gustavo’s journey led him through formal certifications in digital marketing management in Spain and music agency operations in France. While his background includes occasional performances as a pianist alongside artists like Camille Bertault, Mathilde, and David Soin Tappeser, his primary expertise evolved in the business and agency side of music. This blend of experiences has created a unique skillset that spans both artistic understanding and business acumen.
What drives Monart is Gustavo’s recognition of the fundamental challenge facing today’s independent musicians: while conservatories and music schools excel at developing artistic brilliance, they rarely equip artists with the business acumen needed to thrive professionally. In an era of diminishing institutional support and increasingly DIY career paths, musicians find themselves handling everything from booking to marketing to financial management—often without proper preparation.
Monart exists to change this equation, providing the strategic support, industry expertise, and digital solutions that allow exceptional artists to focus on what they do best—creating remarkable music that the world deserves to hear.
Svhen · Ben García
Ben García, better known as Svhen, is Monart’s Art Director specializing in branding projects for musicians. A versatile creative who divides his time between Barcelona and Mexico City, Svhen brings a unique perspective shaped by his dual career as both a designer and musician.
Since 2010, Svhen has built an impressive portfolio as a freelance designer focusing on music-related projects. His passion for creating gig posters and album artwork has led to collaborations with numerous international artists and music labels. His distinctive visual style can be seen in projects for acclaimed artists such as Alex Stuart, Michael Mayo, and Shai Maestro.
Beyond his design work, Svhen is also a recognized bassist and double bassist active in the international jazz scene. He has performed alongside renowned musicians including Melissa Aldana, Roberto Verástegui, and Gonzalo del Val, bringing a musician’s sensibility to his visual creations.
Svhen’s dual expertise as both designer and musician gives him a unique understanding of artists’ branding needs, making him the perfect guide for musicians looking to develop or refresh their visual identity.
Our Impact
Over the years, Monart has had the privilege of collaborating with acclaimed artists including Manuel Rocheman, Sarab, Ellinoa, Greg Lamy, Rick Margitza, Catherine Sikora, Chris Culpo, Fox, Alex Mercado, Carolina Katún, Nicole Johänntgen, Javier Red, Jean-Michel Pilc, and Dock in Absolute.
We are also proud partners of the jazz media outlet Contratiempo Jazz, furthering our commitment to music journalism and discovery.
Our Approach
What sets Monart apart is our personalized approach. We believe that each artist has a unique voice and story that deserves to be heard. Our strategies are never one-size-fits-all—they’re carefully crafted to amplify what makes each artist special while navigating the complexities of today’s music landscape.
Discover our full range of specialized services designed to meet the unique needs of artists, labels, and music brands at every stage of development.
